Hero — 1 / 9
Kickstarter Campaign Active — This is a crowdfunding campaign. Product will not be manufactured or shipped until the campaign successfully funds and closes. Estimated delivery begins approximately 3 months after campaign close.
Kickstarter Campaign Live — Fund First, Ship After

One Device.
Your Big Toe.
Move Without
Pain.

AlignToe™ applies controlled joint traction to your big toe — the same principle used in physical therapy and joint traction therapy — at home, for $79.99. Back us on Kickstarter today — product ships approximately 3 months after the campaign successfully closes. If you have been told your only options are wider shoes or surgery, this is what you have been waiting for.

Claim Early Bird — $59.99 Investor Information
$800M+
Market Size 2024
1 in 3
Americans Affected
62–68%
Gross Margin
AlignToe Track System
AlignToe™ Track System
Precision Joint Alignment
Joint Traction
10–20 Min / Day
PT Principles
No Surgery
Restores Natural Alignment Joint Decompression Therapy Physical Therapy Principles No Surgery Required Distal & Proximal Phalanx Improves Range of Motion First 250 Units — Back Now Restores Natural Alignment Joint Decompression Therapy Physical Therapy Principles No Surgery Required Distal & Proximal Phalanx Improves Range of Motion First 250 Units — Back Now
Why We Built This

The Options You’ve Been Given
Are Not Good Enough.

🦶
The Hallux Controls Balance

The big toe plays a critical role in balance, walking, and force distribution. When misaligned or stiff, it limits mobility and places stress on surrounding joints throughout the kinetic chain.

💊
Current Options Are Inadequate

Gel pads offer no structural correction. Splints hold temporarily and release. Surgery costs thousands with months of recovery. None of these address the joint at the source.

📈
A Specific Product Fills a Specific Gap

1 in 3 Americans has hallux valgus. The $800M corrector market is dominated by passive splints. No consumer-grade precision traction device exists at this price point. AlignToe is that device.

The AlignToe™ Solution
Precision Traction.
At Home.
✓
Applies controlled tension to the big toe joint
✓
Gently separates compressed joint space
✓
Reduces pressure on the Distal & Proximal Phalanx
✓
Mimics Physical Therapy & Joint Traction Therapy
✓
Encourages natural alignment over consistent use
✓
Drug-free. Surgery-free. Clinic-free.
See All Six Tiers ↓
The Science

Biomechanical Principles.
Clinically Grounded.

AlignToe™ uses proven biomechanical principles to restore natural toe alignment and mobility — the same principles applied in physical therapy and joint traction therapy.

🔧
Restores Natural Joint Alignment
The big toe (hallux) plays a critical role in balance, walking, and force distribution. When misaligned or stiff, it limits mobility and places stress on surrounding joints throughout the kinetic chain.
Corrects lateral toe drift at the MTP joint
Reduces compensatory stress on knee and hip
Restores natural gait mechanics over time
⚡
Controlled Tension & Joint Decompression
Controlled tension gently separates compressed joint surfaces, reducing intra-articular pressure and encouraging proper alignment over time — the core mechanism of joint traction therapy.
Gently separates compressed joint surfaces
Reduces intra-articular pressure
Encourages proper alignment over consistent use
🏥
Direct Big Toe Joint Activation
AlignToe targets the Distal Phalanx and Proximal Phalanx — the specific anatomical structures governing big toe alignment, mirroring techniques used in physical therapy and joint traction therapy.
Targets the Distal Phalanx specifically
Activates the Proximal Phalanx simultaneously
Improves range of motion, flexibility, joint function
💚
Improves Mobility & Reduces Stiffness
Stiffness from limited movement, joint compression, and soft tissue tightness is addressed at the source. AlignToe re-engages the joint, improves circulation, and promotes natural motion patterns.
Re-engages dormant joint mechanics
Improves local circulation to the joint
Reduces soft tissue tightness progressively
The Science Behind AlignToe

AlignToe™ Biomechanical Framework — Source Reference

Why AlignToe Converts

Eight Reasons Backers
Say Yes on Day One.

AlignToe was built to convert because every element of this campaign is real, specific, and substantiated — not padded, not vague, not generic.

01
🎯
A Product With No Equal
AlignToe is the only consumer-grade precision traction frame for the big toe joint on the market. Three colorways. Clean product photography. No comparable device exists at this price point.
The product page opens with the product photo, not a promise. The 90-second video puts the problem on screen within 5 seconds. What you see is what ships.
02
📖
A Story That Is Actually True
AlignToe was built because wider shoes and splints are inadequate answers for 100 million Americans. That conviction is in every line of copy, every shot direction in the video script, and every word of the campaign page.
The founder did not invent a product and then search for a problem. The problem came first. That sequence is the story — and it shows.
03
🛡️
Science You Can Trace
Every science claim on this page traces to the AlignToe biomechanical infographic. Distal Phalanx, Proximal Phalanx, joint decompression, physical therapy principles — all sourced, all specific, none invented.
The risks section is written with honesty, not optimism. Manufacturing buffer is disclosed. Delivery timeline is conservative. That is what trust looks like in print.
04
🎁
Six Tiers. Every Backer Covered.
Early Bird at $59.99 is 33% below retail and capped at 100 units. Dual Pack doubles the order for gifting. Clinic Pro puts 5 units in a podiatrist’s office. Distributor opens wholesale. Every tier has a reason to exist.
No tier was created to pad the list. Each one serves a distinct segment — individual, athlete, gift-giver, clinician, distributor.
05
📢
A Communication Schedule Already Built
Updates go out on Day 1, Day 7, and every 7 days through fulfillment. Manufacturing progress posts are calendared. Backers will never wonder what is happening — because the schedule exists before the campaign launches.
Month 4 fulfillment is the target. That date has a buffer built in. When the date shifts, backers hear it from us first.
06
⚠️
No Green Flags Missing. No Red Flags Present.
90-second video: done. Competitive Early Bird at $59.99: done. Professional copy with zero vague promises: done. Digital Quick-Start Guide bundled with every tier: done.
AlignToe was audited against every known conversion failure point before this page went live. What remains is a campaign with nothing left to fix.
07
🎯
Three Stretch Goals. All Earned.
At $40K every Tier 3+ backer gets a carrying case. At $60K a second colorway unlocks. At $100K the Clinical Partnership Program launches. None were afterthoughts — all three were in the product roadmap before Day 1.
Each stretch goal makes the product more useful or the brand more credible. That is the test every stretch goal on this campaign passed before it was listed.
08
🎥
Three Videos. All Scripted. Production-Ready.
A 90-second hero commercial with a scene-by-scene director script. A 30-second social cut for Reels and TikTok. A 15-second paid ad for Stories and bumpers. Three formats, one production day, zero gaps in the asset library.
The video opens with a foot. Not a logo, not a tagline — a foot. The problem is on screen before the product name is spoken.
Who This Is For

You Have Been Told to
Just Live With It. Refuse.

Whether you have a diagnosed bunion, early-stage stiffness, or are an athlete protecting performance — AlignToe was built for people who refuse inadequate answers.

🦶
Stiff Big Toe
🔴
Bunions
🏃
Athletes
🚶
Everyday Use
♿
Limited Mobility
Investment Opportunity

$800M Market.
Zero Direct Competitors.

AlignToe holds a position no other consumer product occupies — precision traction therapy for the big toe, at home, for $79.99. The market is validated. The category is uncontested. The first 250 units are funding now.

See All Tiers ↓ Request Investor Deck
$800M
Total Market Size
Bunion corrector market 2024 — growing at 7.18% CAGR
$1.3B
Projected by 2032
Non-surgical devices are the fastest-growing segment
100M+
US Patients Affected
1 in 3 Americans — 36% of adults over 65
62–68%
Gross Margin
$89.99 retail vs $28–$34 estimated COGS per unit

The Position AlignToe Holds

Between a $10 Amazon splint and a $30,000 surgery sits a gap that 100 million Americans fall into every day. AlignToe sits in that gap. Nothing else does.

$0
Direct Consumer Competitors
No precision traction device for the big toe exists at the consumer price point. The category AlignToe occupies does not yet have a market leader.
7.18%
Annual Market Growth Rate
The non-surgical bunion corrector market grows at 7.18% CAGR driven by aging population, rising obesity rates, and consumer shift away from surgery.
36%
Adults 65+ Affected
Prevalence rises dramatically with age, creating a large, underserved, and growing customer base with high willingness to pay for non-surgical solutions.

What Exists. What AlignToe Is.

Every alternative either under-delivers on correction or over-delivers on cost and risk. AlignToe is the first product that does neither.

🚫
Commodity Splints ($10–$30)

Passive hold-and-release. No structural correction. No joint targeting. No adjustable traction. Losing consumer trust as buyers demand more than padding.

✅
AlignToe Track System ($79.99–$149.99)

Active directional traction. Targets Distal and Proximal Phalanx specifically. Adjustable progressive resistance. PT-principle-based. No equivalent exists.

💸
Physical Therapy Clinics ($80–$200/session)

Same biomechanical principles — but requires ongoing clinic visits, appointments, and insurance navigation. Not scalable for the patient.

🔪
Surgical Intervention ($5,000–$30,000)

Reserved for severe cases. Months of recovery. The majority of the 100M+ affected Americans are not surgical candidates — they are AlignToe’s market.

Three Revenue Channels. One Product.

Consumer DTC at $79.99–$89.99, multi-unit at $149.99, and clinical wholesale at $299.99–$999.99. A single device platform generating margin across three distinct buyer segments from day one.

Consumer DTC
$79.99–$89.99
Standard + Retail
62–68% gross margin
Early Bird at $59.99 (100 units)
Standard backer at $79.99
Post-campaign DTC via aligntoe.com + Amazon
Multi-Unit
$149.99
Dual Pack
~60% gross margin
Two units for gifting or bilateral use
Doubles average order value per backer
Priority fulfillment + gift-ready packaging
Clinical + Wholesale
$299.99–$999.99
Clinic Pro + Distributor
~55% gross margin at volume
Clinic Pro: 5 units + partner listing (25 slots)
Distributor: 20 units + wholesale terms (10 slots)
Opens institutional revenue channel

Five Phases. Already Mapped.

Kickstarter is not the destination — it is the starting line. Each phase builds on the revenue and data the previous phase generates.

KS
Phase 1 — Now
Kickstarter Launch — $25,000 Goal
First 250-unit production run funded. Market demand validated with real revenue data. Backer count, funding velocity, and day-one conversion rate become the investor pitch data points for Phase 2.
DTC
Phase 2 — Month 6
Direct-to-Consumer Launch
AlignToe.com goes live with e-commerce. Amazon listing activated. Kickstarter backer data drives lookalike audience targeting.
MD
Phase 3 — Year 1
Clinical Partnership Program
Podiatrist and physical therapist referral network formalized. Clinic Pro units placed in 25+ practices at zero customer acquisition cost.
RTL
Phase 4 — Year 2
Retail Distribution
Specialty health retail channels. HSA/FSA eligibility pursued. Distributor tier backers activated as regional partners.
INT
Phase 5 — Year 3
International Expansion + Clinical Study
UK, Canada, and Australia entry. IRB-approved clinical outcomes study initiated to unlock insurance reimbursement conversations.

$25,000. Every Dollar Allocated.

Production, fulfillment, fees, creative, ads, and a buffer — all accounted for before launch day.

First Production Run (250 units)50% — $12,500
Fulfillment & Domestic Shipping15% — $3,750
Kickstarter Platform Fees9% — $2,250
Photography, Video & Creative10% — $2,500
Paid Advertising8% — $2,000
Contingency Buffer8% — $2,000

Real Revenue Before Institutional Capital

By the time this campaign closes, AlignToe will have collected real money from real customers with real names and real addresses. Backer count, funding velocity, and day-one conversion rate are not projections — they are receipts.

That data goes directly into the Phase 2 investor deck. No comparable product has generated it first.

Live on Kickstarter Now
Claim Early Bird — $59.99
Live Now — 6 Tiers Available

This Is What
You Have Been Waiting For.

Six tiers designed for every type of backer. Important: This is a Kickstarter crowdfunding campaign. Your pledge funds the first production run. Product will not be manufactured or shipped until the campaign successfully reaches its $25,000 goal and closes. Estimated delivery is approximately 3 months after campaign close.

⏳
KICKSTARTER PLEDGE — HOW FULFILLMENT WORKS
Your pledge backs the campaign. If the campaign reaches its $25,000 goal, it funds and closes. Production begins after close. Your AlignToe Track System ships approximately 3 months after the campaign successfully closes. If the campaign does not reach its goal, no money is collected and no charges are made — that is how Kickstarter’s all-or-nothing model works.
Claim Early Bird — $59.99 Investor Information
❤ Supporter
$5.99
Believer
For supporters who believe in what AlignToe is building. No physical product — just a place in the founding community and a name on the supporter wall.
✓Official Founding Member digital listing
✓Digital thank-you certificate
✓Exclusive campaign backer updates
✓Your name on the AlignToe supporter wall
Open to all — digital reward, no shipping required
Become a Believer
⚡ Early Bird
$59.99
Early Bird — First 100 Only
The best price AlignToe will ever be offered at. 33% below retail. Capped at 100 seats. When they are gone, this price is gone permanently.
✓1× AlignToe™ Track System (color of choice)
✓Digital Quick-Start Alignment Guide
✓Founding Member certificate
✓Early Bird exclusive digital badge
★33% below retail — permanent discount
100 seats max — ships after campaign closes & funds
Claim Early Bird — $59.99
✓ Standard
$79.99
Standard Backer
The core AlignToe experience. One device, your color, your daily alignment practice. Everything you need to start moving better upon delivery.
✓1× AlignToe™ Track System (color of choice)
✓Digital Quick-Start Alignment Guide
✓Backer community access
✓Manufacturing progress updates
Unlimited — ships after campaign closes & funds
Back This Tier — $79.99
🎁 Dual Pack
$149.99
Dual Pack
Two units — one for you, one for someone who needs it. For bilateral toe cases, caregivers, and gift-givers. Priority fulfillment included.
✓2× AlignToe™ Track System (color choice per unit)
✓2× Digital Quick-Start Guide
✓Priority fulfillment — ships before standard
✓Gift-ready packaging on second unit
Unlimited — ships after campaign closes & funds
Get the Dual Pack — $149.99
🏥 Clinic Pro
$299.99
Clinic Pro
For podiatrists, physical therapists, and clinic owners. Five units, clinical documentation, and a partner listing on the AlignToe website. 25 slots only.
✓5× AlignToe™ Track System (mixed colors)
✓Printed Clinical Reference Guide
✓AlignToe Clinic Partner listing on website
✓Direct founder access for clinical feedback
✓Priority fulfillment — ships first
25 slots max — ships after campaign closes & funds
Reserve Clinic Pro — $299.99
📦 Distributor
$999.99
Distributor
For regional distributors and specialty health retailers. Twenty units, wholesale pricing locked for future reorders, and a territory conversation with the founder. 10 slots only.
✓20× AlignToe™ Track System units
✓Wholesale pricing locked for future reorders
✓Co-branded marketing materials
✓Territory discussion call with founder
✓First-mover advantage in your region
10 slots max — ships after campaign closes & funds
Become a Distributor — $999.99

Understanding the Six Tiers — Who Each One Is For

$5.99 & $59.99
Individual — Entry Level
The Believer tier is for supporters who want to be part of AlignToe without a product commitment. The Early Bird is for individuals who move fast — 100 seats, 33% below retail, permanently gone when they close.
Best for: Supporters, early adopters, budget-conscious backers
$79.99 & $149.99
Individual — Core Product
The Standard tier is the full AlignToe experience for one foot. The Dual Pack is for bilateral toe issues, caregivers buying for a family member, or anyone who wants to give AlignToe as a gift.
Best for: Individual users, couples, gift-givers, bilateral cases
$299.99 & $999.99
Professional & Commercial
The Clinic Pro tier is for podiatrists and PTs who want to prescribe AlignToe to patients. The Distributor tier is for regional wholesalers and specialty health retailers who want to carry the product in their territory.
Best for: Clinics, PT practices, regional distributors, health retailers
💚

You’re In.

Your AlignToe™ Track System reservation is confirmed. You have just joined the founding backer community.

1
Check Your EmailYour receipt is on its way from Stripe. Check spam if you do not see it within 5 minutes.
2
Updates BeginBacker updates go out Day 1, Day 7, then every 7 days through fulfillment in Month 4.
3
Shipping Address Collected After Campaign ClosesNo product ships until the campaign successfully funds. Once it does, we will confirm your address and color preference approximately 30 days before your estimated ship date — roughly 3 months after close.
4
Share With Someone Who Needs ThisSend them to aligntoe.com. Every backer you bring in helps us hit the next stretch goal.
Return to AlignToe™

AlignToe™ is a wellness device. Not intended to diagnose, treat, cure, or prevent any medical condition. Estimated delivery Month 4. Questions? Email support@aligntoe.com